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Promoting Sustainable Tourism

Operational Programme I - Priority Axis 2 aims to promote a sustainable and competitive tourism industry able to reach its maximum potential for growth and to re-affirm its central role in Malta’s economic activity.
 
The financial allocation for this Priority Axis amounts to €120,000,000 of which €102,000,000 are Community Funding (European Regional Development Fund).
Operational Objectives
 
This Priority Axis also aims to reach a number of operational objectives:
 
    To support the upgrading of the tourism product;
    To promote the Maltese Islands as a prime and diverse tourist destination;
    To improve the competitiveness of tourism and culture operators. 
 

Focus Areas of Intervention

 
The focus areas of intervention identified by this Priority Axis are:
 
    Product Development
    Niche Market Development and Branding
    Aid Schemes to Tourism / Cultural Undertakings 
 

Further Information

 
    Main page on Operational Programme I
    Download Operational Programme I for further detail. Information on the Priority Axes can be found in Chapter IV of OPI.